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KCBrand Photography

A lifestyle campaign for KC Shop’s Summer 2025 collection, capturing the season through a fresh, effortless visual direction. The campaign blended fashion-forward imagery with natural, sun-soaked moments to showcase the collection in a relaxed, contemporary lifestyle setting.

Client: KC
Year: 2025
Scope: Photography, Creative Direction, Production
Category: Fashion

Model in a striped green dress beside vivid flowers and a blue doorway

Model in a striped green dress beneath coral flowers

Model in a striped pink dress seated on blue steps

Model in a cream dress and silk scarf before carved wooden doors

Model holding a flower-filled woven bag before carved wooden doors

Model in a cream dress posed with a woven flower bag

Model framed by an archway in front of ornate carved doors

Model in a flowing pink dress seated beside a mosaic pool

Model in pink reclining against a patterned courtyard wall

Model in a pink dress carrying produce in a market bag

Model reading a book seated against a sunlit stone wall

Model reclining against a stone wall in a white palm-print set

Model seated in corner with white palm-print vest and skirt

Model leaning against a wall in a white palm-print crop top

Model in white palm-print set with hand on hip against a pale wall

Model posing between carved wooden balcony posts

Model reclining on a red vintage car seat with eyes closed

Model laughing and reaching toward camera from a red car seat

Model holding a bowl of fresh fruit on a red car seat

Model eating a strawberry from a fruit bowl on a red car seat

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