BEHIND THE BLOG

Hello, I’m Incia, a product designer, photographer and entrepreneur.

With over a decade of experience, I founded Humble Studio to redefine how brands communicate through visual storytelling. I believe that every brand has a story worth telling—and our job is to capture it in its most beautiful, compelling form.

Whether we’re working on luxury campaigns, editorial shoots, or personal branding, my vision is to create visuals that not only look stunning but also spark a deeper connection.

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Why Copywriting Matters More Than You Think.

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Copywriting isn’t just about words—it’s about creating emotions, building relationships, and making brands unforgettable. Whether you’re a small business or a global brand like Nike, the right messaging sets you apart and strengthens your connection with your audience. From brand consistency to SEO, strategic copywriting plays a crucial role in visibility and engagement. A skilled copywriter helps craft compelling stories, shape brand identity, and drive results. In today’s competitive market, investing in great copywriting is one of the smartest moves a creative agency can make.

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Now or Never: A Conversation with CBC Radio

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Featured on CBC Radio: Embracing Change with Humble Studio

I recently had the opportunity to share my journey on CBC Radio’s Now or Never, discussing what led me to start Humble Studio and my decision to split my time between Canada and Cairo. From navigating big life changes to building a creative agency rooted in storytelling and design, this conversation was a reminder that growth comes from embracing the unknown. You can listen to the episode on Now or Never, and read more about the journey on our blog!

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Dirty Chai: Our Bold Move into Set & Event Design.

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Humble Studio is stepping into event design and management with Dirty Chai, a modern singles mixer for Muslim professionals. This year-long series offers a unique blend of thoughtful connections, curated ambiance, and post-event support—a testament to Humble Studio’s commitment to meaningful experiences. Dirty Chai is more than an evening; it’s the beginning of a bold new chapter for our studio and community.

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