Sunday Story is an ethically made, gender-neutral sleepwear brand for kids based in Toronto, Canada. Their thoughtfully designed loungewear and pajama sets, made from the softest lyocell material, balance practicality and style. This photoshoot wasn’t just about capturing their clothing—it was about highlighting their commitment to quality, comfort, and sustainability.

Before stepping into the studio, we immersed ourselves in understanding Sunday Story’s brand identity. Their focus on inclusivity and simplicity, combined with their dedication to ethical production, made it clear that this shoot needed to reflect more than just their products. We needed to showcase how their pieces seamlessly fit into everyday family life while celebrating the unique philosophy behind their brand. To bring Sunday Story’s vision to life, we crafted a clean and minimal aesthetic for the shoot. The goal was to highlight the versatility and softness of their clothing while keeping the visuals relatable for their target audience—modern parents looking for timeless, comfortable, and ethically made pieces for their children.

One of the key aspects of this shoot was emphasizing the premium quality of the lyocell material. Close-up shots captured the fabric’s softness and luxurious drape, showcasing the attention to detail in every stitch. We also styled the pieces to demonstrate their versatility, highlighting how they transition effortlessly from daytime lounging to nighttime comfort. These visuals weren’t just about showing how the clothes look—they were about communicating how they feel, both physically and emotionally. The final images were a blend of candid, joyful moments and carefully styled compositions. From the happy expressions of the kids to the gentle folds of the fabric, every detail in the photos told a story of comfort, care, and quality. The visuals captured the essence of Sunday Story’s values, demonstrating that their sleepwear isn’t just clothing—it’s an experience that fits seamlessly into the rhythm of family life.