Four friends laughing and leaning on a pale wall, each holding an Infinix Note phone in a different colour, under a clear blue sky

InfinixNote Series Campaign

A dual-location campaign for Infinix’s Note Series, combining controlled studio photography in Cairo with a vibrant lifestyle production in El Gouna.

The studio campaign focused on clean, contemporary product imagery that highlighted the design and features of the Note Series, while the lifestyle campaign brought the products into an energetic coastal setting, creating imagery rooted in movement, colour, and everyday experiences.

Humble Studio led the photography and creative direction across both productions, creating a cohesive visual language that balanced product precision with aspirational lifestyle storytelling.

Client
Infinix
Year
2025
Scope
Photography, Creative Direction, Production, Art Direction, Styling
Category
E-commerce
Two friends roller-skating and skateboarding in El Gouna with an Infinix Note phone
Laughing couple in sunglasses with an Infinix Note phone
Woman in a teal dress and orange sunglasses holding an Infinix Note phone by the sea
Woman in an orange swimsuit and bucket hat holding an Infinix Note phone against a blue sky
Two people holding Infinix Note phones on a pebble beach in El Gouna
Group of friends holding Infinix Note phones against a blue sky
Woman in orange sunglasses and heart-shaped earrings holding an Infinix Note phone
Man in a yellow shirt and pink sunglasses taking a selfie with an Infinix Note phone on a balcony
Man in a teal shirt and gold sunglasses laughing while holding an Infinix Note phone
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