Infinix

InfinixHot 60i

Humble Studio was brought on to develop and produce the visual campaign for the Infinix HOT 60i. From creative direction and concept development to photography and production, we built a bold visual language designed to connect the product with a young, culturally driven audience.

Client
Infinix
Year
2025
Scope
Videography, Creative Direction, Photography, Art Direction, Set Design
Category
Commercial, Product, Campaigns
Infinix Hot 60i held poolside in bright daylight
Model laughing with a pink Infinix Hot 60i on a striped pool lounger
Model on a call with a pink Infinix Hot 60i by the pool
Infinix smartwatch on a wrist at the pool's edge
Model holding a pink Infinix Hot 60i poolside with a green drink
Infinix Hot 60i slipped into a pink trouser pocket beside a smartwatch
Infinix smartwatch resting on a pink inflatable by the pool
White Infinix earbuds case held in hand above pool water
Infinix smartwatch close-up with a model in profile
Three friends with Infinix Hot 60i phones poolside
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