For the Infinix Hot 60i campaign, Humble Studio developed a vibrant, youth-driven visual story that positioned the smartphone as a symbol of self-expression and connectivity. Targeting a younger demographic, the campaign celebrated movement, energy, and creativity, reflecting how the Hot 60i fits seamlessly into fast-paced, social lifestyles.

The shoot featured a diverse cast of models in dynamic, urban-inspired settings—capturing moments of friendship, music, fashion, and everyday spontaneity. Bright color palettes, playful compositions, and bold styling highlighted the device’s personality while reinforcing its accessible, trend-forward identity.

Our creative approach emphasized social-first photography, ensuring that the final assets resonated with digital-native audiences. The campaign successfully communicated the Hot 60i as more than just a phone—it became an extension of youth culture, empowering users to connect, create, and share without limits.