In April 2025, Humble Studio produced a multi-location lifestyle campaign for the launch of the Infinix Note Series. The creative direction fused cutting-edge technology with aspirational storytelling, positioning the Note Series as both a functional tool and a lifestyle statement.

The three-day shoot featured four professional models across diverse settings in El Gouna, including a private villa, beachfront, poolside, and the Gouna Pavilion. Each environment was carefully selected to highlight the sleek design and versatility of the Note Series while resonating with the brand’s forward-thinking identity.

Our visual approach emphasized cinematic composition, natural gestures, and seamless product integration, resulting in a collection of imagery and video content that communicated sophistication, innovation, and everyday usability. The final deliverables provided Infinix with a versatile asset library for both digital and print campaigns, strengthening the brand’s presence in the competitive smartphone market.